What We Build
Lead Generation Technology
We help bridge the gap between marketing and technology by delivering modern, scalable solutions — including AI-driven tools — that every lead generation business needs to succeed. With over 20 years of experience developing affiliate marketing platforms across multiple verticals, our knowledgeable IT professionals leverage automation, data intelligence, and proven engineering practices to ensure you’re up and running on time and within budget.
Contact us today to discuss your next project.
- Custom Lead Forms & Landing Pages
- API Integrations
- AI-Enhanced Automation, Insights & Optimization
- PING/POST Technology
- Lead Distribution / Campaign Management
- Advanced Distribution Rules
- Custom CRM Solutions
- Call Tracking & Routing
- A/B Testing
- Custom Tracking & Analytics
What is LeadScoreX?
LeadScoreX is our proprietary lead intelligence platform built for affiliate marketers and lead buyers who need cleaner data, smarter routing, and higher conversion rates.
Why It Matters
LeadScoreX combines on-page behavior, data validation, and fraud / compliance checks into a single scoring engine to predict value before you deliver it. The result: fewer refunds, better buyer trust, and higher margins.
Book a Demo Visit leadscorex.com- Real-time lead scoring with configurable models
- Fraud detection with device, geo, and velocity signals
- Verification & hygiene: email, phone, address, consent
- Dashboards for quality, margin, and buyer performance
- Alerts and webhooks to flag anomalies instantly
- API-first design to drop into your existing stack
Portfolio
Our Services
Responsive Landing Pages
We create appealing designs that are built with the latest graphics techniques that operate on any device. We avoid image-heavy, slow-loading websites to enhance the user experience.
API Integrations
Integrate your technology with API instructions from your partners. Capture leads, updated stats, and more via POST & GET, XML, JSON. Many technologies are supported.
Lead Distribution Management
Not all partnerships are equal. We can implement advanced tools to ensure that the right buyers are buying your leads at the right time.
A/B Testing & Analytics
We can help you track key performance indicators and build out dashboards so you can make important business decisons with confidence.
Automation
We can take manual, repetitive and difficult tasks to the next level with custom automation scripting methods that will save you time and money. We also support custom data aggregation and integrations.
Custom Development
We utilize proven and stable technologies (LAMP) for your project in order to meet budget parameters and timing goals. We can also modify existing infrastructure.
Call Routing & Tracking
Track calls on your campaigns and route to the appropiate location. We can help with building out your call center technology. Asterisk, FreePBX, VOIP, Twilio, Ringba technology supported.
PING/POST Technology
This amazing technology allows you to pre-check the sales price of lead before delivering it to the end buyer. Think of it as a dynamic bidding system for your data.
Consulting
We can provide you with second opinion on the technology required before committing the funds and resources for your next project. By knowing the full scope, timing and costs involved, we can help you make the right decision.
TCPA Compliance
Need help navigating the complexities of TCPA regulations? We offer compliance consulting to ensure your marketing practices meet legal standards and protect your business.
Lead Fraud Detection
Protect your campaigns with advanced lead fraud detection with LeadScoreX. We help identify and prevent fraudulent leads to ensure the quality and integrity of your data.
AI Enabled Solutions
Leverage the power of artificial intelligence to optimize your marketing strategies and improve lead quality. Our AI-enabled solutions provide predictive analytics, automation, and enhanced decision-making capabilities.
About Us
AdTechAdvantage is led by a veteran CTO with 20+ years of experience helping marketing organizations architect, modernize, and scale their technology stacks. Our work lives at the intersection of marketing, technology, and data—helping lead generation and affiliate businesses turn complex workflows into scalable, reliable platforms.
Our experience includes designing and developing lead distribution engines, call center and VoIP infrastructure, analytics and reporting platforms, and large-scale campaign systems supporting hundreds of high-volume marketing sites. These platforms have powered growth for affiliate networks, advertisers, and lead generation companies, contributing to multiple successful acquisitions along the way.
Since launching AdTechAdvantage in 2012, the focus has remained the same: building custom marketing technology that actually fits how businesses operate. We don't push one-size-fits-all software. Instead, we design tailored solutions—from custom CRMs and APIs to automation, tracking, and compliance tooling—built around real-world performance requirements.
Today, we continue to evolve these systems by incorporating AI-assisted workflows, intelligent automation, and data-driven decisioning to improve efficiency, lead quality, and scalability. Every solution we build is informed by real operational experience, not theory.
AdTechAdvantage exists to help marketing organizations move faster, operate smarter, and build technology that supports growth—not friction.